- Purpose/reason of the campaign : The reason of my website campaign is to let know people that it exists and let draw them to watch the videos.
- Audience/Message/Tone of voice :
Format : printed advertising campaign (bildboards, magazines, newspapers…) with augmented design dimension.
Materials & Budget : Paper, Digital supports : my objective for this brief is to make 3 supports : a little poster, a flyer and a sticker which would be dispatched.
Flyer
Poster
Stickers
Total price is about £200 for the whole communication.
Placement/distribution : I still believe that public areas placement would be great : streets, restaurants, subways, etc. I have to target my audience but there's a possibility that other people could be interrogated and interested by the concept.
Must do's : be funny ; attract viewer's curiosity
Must not's : use video extract ; be too explicit
Time-frame : as the purpose is to reveal the existence of my website for launching it, I think there's no need to make my campaign last. The ideal time-frame in my view would be 2 months. This is enough for being seen by the audience which tends to zap information quickly.
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