Evaluations Semester 1

Brief 01 My Design Process

This was my first design fully in English. At first I was a little bit lost because I didn't know how to approach the way of working. Hopefully my classmates explained me a lot about blogging and everything I wanted to know. This short brief allowed to me to see and start my Level 05 year. At the beginning, the brainstorm session helped me define my own design process, which I never thought about before. I can notice how it was important and how many ways it can be considered. The other thing I enjoyed to try is folding paper. I tested difficult ones but I failed many times and I found that the simplest would be the clearest. Thus I created a simple form but I had to find a thing that would make the originality of my leaflet. So I tried a pop-up list. With the crit session I get the idea to take different types of paper, like tracing paper in order to create an illusion with layers. After having printed and folded my leaflet, I was really happy of the result. I was comforted with this as I gat some good feedback from my classmates. If I had to change something in my work, I would follow more the flowchart I've done at the beginning because the questions I asked was more interesting than the final list I made. I liked to see the work of the others, there were some good ideas and above all I liked to discover the English way of work which is unlike the French one.

Brief 02 Logostarter

I encountered difficulties for starting this project. I used to know and visit Kickstarter website and I think it's a really interesting way to help and finance fresh start-ups. But this time, it was hard to find a project that I'm pleased with. Moreover, the task seemed to me a little bit trouble because we had to create and define a visual identity for our chosen project but most of the projects I liked had already a good communication. So I decided to turn towards architecture projects which needed the creation of an identity. I chose the Haven House one, because I found the idea truly innovative. I stopped my research and started to find concepts for the logo. Before that, I did some research about the project and I realized that's a pretty old one but it never really worked. Then I asked myself about the reasons of this non-success and maybe it's because the communication didn't work at the past and so now. The website, the logo, they are some proofs that there were things to improve. After having analysed this, I had to find the best communication supports and I thought about the website (it was obvious) and a business card. I guess I could have done a leaflet if time had permitted me. Finally, I really like the design I've made during this short term. To conclude, this brief allowed to me to identify all problems we can encounter by planning a delivery for a client. Most of the time, there are constraints that we have to follow.

Brief 03 A brief history of…

This project introduced me how to design a website which I've never done before. I was barely anxious because I used to make design for print and coding was a huge task to approach. Hopefully when I saw I was in the same case as everybody I felt relieved. However I needed to learn more about this field. With the different tasks I've done, I see how many settings I've to take account for the elaboration of a website of a website. That reinforced me to design my own website. Thinking about a process which is different from video websites like YouTube was not easy. The purpose to viewers a choice between a random function and a selection mode. I wanted a simple template because the video and text content is enough. One of my classmates told me it looked like the Vine website because of the green and grey colours I took for this. Perhaps I had have to use another colour… but I was feeling quite proud by the ones I chose. Finally, I tried to code my website. Unfortunately I missed the workshop about that and I looked for tutos on the Internet, that was a big deal and I had not enough time to do it correctly. I preferred instead to make a little animation to explain how it works. At the end, I'm happy for having done this project. This allowed me how a website works and all the skills it involves. This made me want to continue in this way and it showed me all creative possibilities I can use and develop.

Brief 04 Augmented Design

This advertising brief has caused me some challenges but I'm happy to have been confronted with. It was not easy to make something realisable as my content was not really precise. I had only my logo and visual identity from my website and unfortunately no images except those extracted from videos. I was feeling struggled with that but finally I've found a concept: make my campaign like a game. I think people loves mysterious things so I decided to make it with an interactive tone. For the poster, I wanted a small one so people could put their smartphone on the black part and take their time to discover the website. The flyer and the stickers were made for a direct link to the network (there they get a random video like the eye concept of the homepage). On one hand I'm little bit disappointed of myself because I would have liked to do more designs for poster and flyer based on the same principle. On the other hand the hardest task for me was to familiar with the problem of cost, distribution and time-frame. I did the bast I can do for communication strategy by thinking about and like the audience. Eventually I helped myself by searching on the Internet inspiration and tips for improving that. As a conclusion, I thought it was the most difficult project I dealt with during this semester. By the way I'm aware that I didn't take enough time to make the best of it and I can feel it in designs I've done. Therefore that proves me that advertising demands a lot of process for finding the perfect concept.