☞ Answer to the following questions in order to guide your criticality and creative engagement with augmented strategies :
- What is the potential of interactivity in print ? The potential of interactivity in print is to bring a new dimension in a static support. It can be interesting for viewers as the company to have a direct contact. Interactivity can have also say things that can't be shown in one single image or message. It creates a new kind of suspense, asks questions… So the message is like a staging, with a scenario, moving actors and events.
- Can augmented design help draw people to your website ? My website is a video website. I think it's important to say that is this kind of website but in my campaign, I haven't to show video extracts from the website, I find it could present non-sense pictures. The purpose is to do something funny like parodies and include the philosophy aspect of my website.
- Is it all just a bit gimmicky ? Or, are there opportunities ? What kind of interactivity would be effective for my campaign ? Thinking about including augmented design in my campaign is useful. I thought about a concept which can take account viewers in subways : there are many who travel every day and sometimes for a long time. If they see my augmented ad and use their smartphone to access my website, it can be great, because they'll take it with them and view videos for their distraction in the subway.
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