OUGD504 SB03 Seminar - User Experience Design

User Experience Design (or UXD) is a method that shows how users interact with a product/service. It's not just the way they use it. It is also the role that the product plays in the life of a person.

Must take into account the empathy, the affects of the client. That's why brand identity exists, it creates a direct link between us and the brand. We need to believe in the company to consider a product.

Dicussion : what products or services can you think of that have significant user experience concerns ? Particularly in contrast to competing products/services.

Facebook/Twitter
Firefox/Chrome/Safari/Internet Explorer
Ebay/Amazon
YouTube/Vimeo

Design for the wild : design to where it's supposed to be.

Garrett's model of UXD : abstract to concrete, the prupose is to know what and why is the content of the product, aesthetics, etc.

Task : consider Garett's model in relation to your website :

Strategy : to present videos in a different way, explain the meaning of viral videos with a text content.

Scope : its function is based on surprise. The interaction between user and interface needs to be easy to manipulate in order to see the more of videos.

Structure : links to random videos, search bar to tap key words to find specific subjects.

Skeleton : when you are on a video page, there are links to other videos, a homepage with a selection, an about page and and a top videos page.

Sensory Design : equiity between video/text content, soft design with geometric and simple forms.

UXD Methods :

1° User research : real life user reasearch - goals of particular user groups, attitudes and behaviours

2° Personas : there are documents that describe a user type based on research

3° Content Strategy : based on user research, persona docs as well as the overall brand/project. What is the necessary content ? Hierarchy ? What content reflects brand identity ?

4° Site maps/Task flows/User journeys :

5° Wireframes :

6° A/B Testing : method of testing a variation of a system against the existing

Task : try to apply persona to your own website.

'I want to see viral videos because I'm bored.'

Key goals :

- want to be diverted

- have no precise objectives

- curious to learn new stuffs

Behaviour :

- looking for video websites

- don't want to search for a long time

- ok if someone/something choose videos in my place

Must :

- communicate in an interaction way with user to make him/her wanting to go further on the website

Not must :

- getting boring the user more than he's already

In conclusion, it's important to know precisely how the user interacts with your product/website to correspond with his needs.