OUGD504 SB03 Seminar - Search Engine Optimisation

Search Engine Optimisation (SEO) uses algorithms to access the suitability and ranking of websites based on search terms. This is a way of making alterations to websites according to the criteria that search engines use when 'crawling' web content.

What factors ?
On-the-page :
- content
- HTML
- Architecture
Off-the-page :
- links
- trust
- social
- personal
Violations :
- irrelevant/weak content
- spam
- paid for links

Video by Google about SEO :

Task : additional research on SEO

The positioning of a site is generally good-considered if it's in the top 10 search engines.

The issues:
- Make a website visible in a sustainable way
- Capture qualified traffic from search engines
- Make a brand to users

Strategy:
- Define the terms which have the best correspondence with your website :
TOO SPECIFIC terms do not generate enough traffic
TOO GENERIC terms are not sufficiently qualified
- Accurately describe the page's content : choose a title that effectively communicate the topic of the page's content.
- Create unique title tags for each page
- Use brief but descriptive titles

Another video about common mistakes in SEO :