Review similar campaigns, creative print advertising, locations, positioning, use of colour, type, language, photogaphy, etc. to communicate tone.
There's today many creative possibilities with print support. It could be great to connect new technologies and print for my ads.
☞ The Talking Ad (Reporter without borders) : it's a simple but amazing idea. You need only a smartphone and scan the QR code to acess the video. It works for medium supports (newspapers, magazines, books).
☞ The Test-Drive Ad (Volkswagen) : here's another print ad for smartphone. It turns like a game as we saw the qualities of the car.
☞ The Bookbook (Ikea) : a funny way to present a printed book like an Iphone ad.
Another Ikea idea, the Catalogue 2014 allows you to see a furniture like IRL in a room. You just need to place the catalogue where you want it to stand and watch the results on a smartphone or tablet.
☞ Layor Creator : it's an app which make a print support alive. A photo becomes a video, we can buy a thing we saw directly on the internet, etc. It made me thinking about Harry Potter newspapers.
☞ Other printed ads which use other effects :
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