✚ Sociologically, according to recent studies of NHS, obesity became worrisome phenomenon in Europe and more particularly in England renamed "the fat man of Europe". Young people are the most concerned and the raising sensibilization on the fight against the overweight becomes an essential stake of public health (for example European day against obesity on 23th May). In recent forecasts suggest that by 2030, 41% to 48% of men and 35% to 43% of women could be obese if alimentation trends continue. Current rate according to the HSE 2013 showed a rate of 26% for men and 24% for women.
Statistics on Obesity, Physical Activity and Diet - England, 2015
✚ On the other hand, on an economic point of view, if we take into account the amount rate of ownership of smartphones (especially among young people) and the forecasts on this market, the application can be potentially downloaded by this important target. According to an article in "Mobile marketing" (June 2013), "the number of smartphone owners has reached 72% in UK, growing by 14% in the last 10 months alone (survey carried by TNS on behalf
Deloitte). Generation Y (aged 25 to 30) own a smartphone at 89%. Generation Z (aged 16 to 24) follow closely with 85% smartphone ownership, this generation are also more likely to use their phone for search (59% compared to 34% on average).
2 Billion Consumers Worldwide to Get Smart(phones) by 2016
If young people are the main target, we can notice that gaming has grown popularity in every age-group as well. In 2014, 42% UK adults play game on any device (compared to 35% in 2012). Playing games on a mobile has increased (19% vs 13%) as on a tablet (10% vs 5%).
✚ Obesity among children, the Health Survey of England gave some key findings (2013)
Obesity has increased since 1995 when 11% of boys and 12% of girls aged 2-15 were obese. The levels in 2013 reached 16% for boys and 15% for girls. We had also to add those who were overweight.
The UK has the highest level of obesity in Western Europe ahead of countries such as France, Germany or Spain. Obesity levels in UK have more than trebled in the last 30 years and on current estimates, more than half the population could be obese by 2050.
In the UK, 67% of men and 57% of women are either overweight or obese according to the Global Burden of disease study. More than a quarter of children are also overweight or obese (26% of boys and 29% of girls). This issue affects people of all ages and incomes everywhere.
Among government's measures to help people make healthier choices. We can find "encouraging businesses to include calorie information and their menus so people can make healthy choices" and an application can hop to know about competing calories.
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