Thursday, 12 February 2015

OUGD505 Product Range Distribution - Appropriation and Subversion


For this task, we're asked to see how the designer can re-use someone else's work. Danny presented us a series of original work and the re-appropriation made by other artists. Here some examples:

Marilyn Monroe by Andy Warhol

Re-appropriated by: 
Richard Petitbone
Bansky
David Lachapelle
Elaine Strutevant

But Warhol took this photo to do his work:


I think that the appropriation of someone's design is a part of the evolution of this artwork. In many field, we can find many reproductions (in music, photography, paint…). So it seems natural to me that a graphic designer can do other things from different works like re-appropriation of typefaces, photos, designs… The most important thing is to put your personality on it, it depends of what you want to communicate to people. So it's really important to consider how to equilibrate our own work from what we take to conceive it, to interrogate ourselves about copyrights, what is the originality of our design.

Then we've had a little introduction to fanzine. They are famous especially during the underground/punk culture of the late 70s-80s. Their production was very hand-made as it was created by people who had no skills and no money to produce a real publication. But amazingly new codes were established: use pictures of newspapers, hand-writing titles, etc. One of the most known was 'Sniffin' Glue'.


Then we're proposed to make our own , using a few means such newspapers, glue, paper and scissors. I've decided to make a fanzine about skateboarding life in Leeds. I imagined what kind of articles could be presented on. I've found skateboarders and city photos and I use only hand-writng for titles.




I've made a black and white version:



It was a really enriching experience, I saw that sometimes a few can be efficient for designing rather than using computer means.

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