OUGD505 Brief 01 Product Range Distribution - Specific research

I'm still doing research about how to communicate a society problem whatever it is but I've refined it towards food. It's a subject that affects us everyday. We actually don't know what we are really eating sometimes. In a recent research, I was confronted to a 'bad buzz' from McDonald's. They revealed their french fries recipe: they contains about 19 chemical elements which can be found in shampoos and detergents (but the principal ingredient is still potato…). Even on ready meal, the most thing we find is too much sugar, too much salt, etc. So consumers don't have all informations about the food they buy. For specific diets, it's important to know what's inside product. For example, vegetarians can unconsciously eat proteins from animals in yoghurts or ready meals even they are 'vegan friendly'.

There are some organisations who fight against food additives like Action on additives. They concentrate their effort towards kids because it can provoke consequences in their health and growth as they are young persons.

I think it's a good idea to have and informative campaign which involves also kids, programs in school and special 'no additive' meals in their canteen. I want also to inform the grown-up people and made them realize that food can be a danger. In fact, additives can bring diseases like obesity but also heart attack, kidney diseases, cancers, etc.